Taste NY Marketplace

New This Year, New York State Tasting Yard, Featuring New York’s Craft Beverages, Joins Taste NY Marketplace and Pop-Up Market in Expanded Horticulture Building Presence

 

The Taste NY program is gearing up for another exciting year showcasing the best of New York State agriculture with an expanded list of local food and beverages being featured in the Horticulture Building at The Great New York State Fair, offering even more locally made products to fairgoers. New this year, the New York State Tasting Yard has moved to the Horticulture Building to join forces with the Taste NY Pop-Up Market and Marketplace, creating a one-stop shop for fairgoers to discover their favorite New York product.

 

New York State Tasting Yard

This year, the New York State Tasting Yard has moved to the Horticulture Building to ensure that fairgoers interested in discovering local New York products can find their favorites all in one spot. The Tasting Yard is now located around the corner from the Maple Booth. The rustic taproom-inspired bar again features a selection of New York State craft beverages, with 14 local businesses showcasing New York beer, cider, wine, mead, and spirits on a rotating schedule. Craft beverage producers that will be joining the Tasting Yard include:

• Breezy Hill Orchard (Hudson Valley)
• Brooklyn Cider House (New Paltz)
• C. Cassis (Rhinebeck)
• Do Good Spirits (Roscoe)
• Four Maples Vineyard and Winery (Champlain)
• Frog Alley Brewing (Schenectady)
• Giving Tree Cidery (Penn Yan)
• Good Nature Brewing (Hamilton)
• Lakewood Vineyards (Watkins Glen)
• Second Act Spirits (Amsterdam)
• SingleCut Brewsmiths (Astoria, Queens)
• Skaneateles Brewery (Skaneateles)
• The Bull and Bee (Albany)
• WeBe Brewing Company (Geneva)

 

Next to the Tasting Yard, fairgoers can also enjoy a new mural called “Sip the State,” designed by Caroline Corrigan as a tribute to New York craft beverages. In addition, the space next to the Tasting Yard also features a small indoor green space with Adirondack chairs, providing a spot for fairgoers to relax and enjoy their beverages and snacks before seeking out their next Fair adventure.

The New York State Tasting Yard will operate from 10:00 am to 9:00 pm daily. In addition, the Seminar Room next to the Tasting Yard will host several classes for fairgoers interested in learning more about New York agriculture. Design student Megan Chelednik of Syracuse University designed the floor plan for the Tasting Yard and Seminar Room, bringing a fresh feel to this new space.

 

Taste NY Pop-Up Market and Taste NY Marketplace

The Tasting Yard’s new home brings it closer to the Taste NY Pop-Up Market and Taste NY Marketplace. These Fair staples return to the Horticulture Building, directly across from and next to the Maple Booth, and are open from 10:00 am to 9:00 pm daily. Together, the Taste NY Pop-Up Market and Taste NY Marketplace feature locally made items sourced from each of New York’s 10 regions.

Featuring more than 290 unique products from over 85 vendors from across the State, the Taste NY Pop-Up Market allows visitors to sample and shop for food, beverage, and gift items sourced from businesses throughout New York. The Taste NY Pop-Up Market provides fairgoers an opportunity to discover their new favorite locally made foods and beverages, such as craft beverages, cheese, chocolates, sauces, dips, snacks, coffee and tea, crackers, popcorn, and more. The Pop-Up Market is operated by Cornell Cooperative Extension of Sullivan County.

Additionally, the Taste NY Marketplace will feature more than 40 New York State producers that will be sampling and selling their products over the 13-day run of The Fair. Up to 12 New York producers from across the state will be sampling daily, featuring products ranging from soaps, lotions, candles, and paper straws to baked goods, fudge, garlic scapes, hot sauces, BBQ sauces, peanut butter balls, jams, chips, salsa, teas, coffee, spices, roasted pumpkin seeds, jerky, spirits, mead, and wine. Businesses will rotate during The Fair, providing guests a new experience each time they visit the Marketplace.

Find a complete list of Taste NY vendors featured at the Great New York State Fair at agriculture.ny.gov/2025-fair-taste-ny-vendors.

Taste NY will again provide a Purchase Check area that allows fairgoers to store products purchased at the Taste NY Marketplace and Taste NY Pop-Up Market while they enjoy The Fair and to return to pick them up before the Horticulture Building closes. Please note that only Taste NY items may be stored, and alcohol items may not be checked.

Taste NY is also celebrating the New York natural fiber industry this year with a limited-edition Great New York State Fair belt bag. A special collaboration with Battenkill Fibers and Lilly Marsh Studios, this unique New York wool and US-sourced hemp-blended bag is offered for purchase at the Taste NY Pop-Up Market.

 

Other Attractions in the Horticulture Building

The Horticulture Building brings together some of the very best growers, producers, manufacturers, and apiculturists from across the State. A variety of interactive exhibits, seminars and product booths highlight the diversity and quality of agriculture in New York State. The Empire Honey Producers Association, New York State Maple Producers Association, SUNY Cobleskill, Morrisville State College, and New York Farm Bureau also have exhibits in the Horticulture Building.

The Horticulture Building also showcases spectacular arrangements of colorful plants and flowers, and the winners of New York's harvest. It also gives guests a chance to get up close to hundreds of amazing butterflies.

Attractions include:

• Produce and flower exhibits
• The New York Maple Center, where you can buy candy, syrup, and ice cream made with New York maple syrup
• Yard and Landscaping Display
• Honey Exhibit
• Butterfly Exhibit
• The Great Potato Booth, home of the $1 baked potato with all the toppings

 

Check out a map of exhibits at The Fair, including those in the Horticulture Building.

 

About Taste NY

Taste NY highlights the quality, diversity, and economic impact of food and beverages grown, produced, or processed in New York State. Taste NY aims to create new opportunities for producers through events, retail locations, and partnerships, such as at The Great New York State Fair and the Barclays Tournament at Bethpage State Park.

Taste NY has grown significantly since its launch in 2013, bringing over $100 million in economic impact to New York State producers over 10 plus years of the program. Over the last decade, Taste NY has supported nearly 2,000 food and beverage producers participating in the program through retail outlets, events, and sponsorships. Taste NY's food and beverage businesses also support the state's farmers by using New York grown and produced ingredients in their products.